Veteran actor Sayaji Shinde has been appointed as a new brand ambassador by the mobile app ‘Auto i Care’, a leading player in providing 24×7 emergency roadside assistance to stranded vehicles due to breakdown.
The popular actor will be seen in a series of campaigns and ads across digital platforms and other mediums through the new campaign, called ‘Gaadi Bandh, No Fikar’.
This new campaign addresses issues of car breakdowns, finding a car mechanic in 20 minutes and assist stranded vehicles anywhere, anytime through the mobile app ‘Auto i Care’, with their guaranteed 24×7 emergency roadside assistance.
After being appointed as brand ambassador, Shinde said, “I have always wanted my advertisements to reflect social awareness along with product information. What drew me towards Auto i Care is its sheer passion shown towards roadside assistance services, which is highly commendable.
“The campaign ‘Apna Bhai’, revolving around me is designed to reinstate the core messaging of ‘Gaadi Bandh, No Fikar Auto i Care Hai Na’ – that stands for instant assistance and consistent performance regardless of the circumstances,” he added.