Tata Motors launches its annual customer-engagement program Grahak Samvaad

Mumbai, Oct 20 : Auto major Tata Motors, will celebrate ‘National Customer Care Day’ on October 23, 2021 to commemorate the day when the first truck was rolled out from Tata Motors Jamshedpur plant in 1954, the company said in a statement on Wednesday.
The company will also launch its annual customer-engagement program, the Grahak Samvaad, from October 20 to October 28 2021. The program aims to educate the customers about the company’s innovative service and product offerings. Executives from Tata Motors will interact with customers to collect feedback and understand their expectations, key pain points and suggestions to further streamline its aftersales service and improve its product offerings for a hassle-free driving experience.
Commenting on this unique program, Mr. R Ramakrishnan, Global Head – Customer Care, Commercial Vehicle Business Unit, Tata Motors, said, “Grahak Samvaad acts as one of the major differentiators for customers opting for commercial vehicles from Tata Motors.
The exemplary aftersales service ensures maximum uptime and lower total cost of operations (TCO) throughout the vehicle’s entire life cycle. National Customer Care Day, every year presents us with a golden opportunity to converse with customers, gather precious feedback for our initiatives, that helps us further improve the quality of our aftersales service and customer relationship. We look forward to the suggestions, views and market information received via our partners and customers and implement those learnings in the development of our products and services.”

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