Pune, Oct 25 : Calsoft Inc, a global leader in delivering product engineering and digital services to ISVs and enterprises, on Monday won the Mint Marketing Award 2021 for ‘Best Digital Strategy’ in the category of Marketing Cognition With Technology.
Somenath Nag, Marketing vice-president at Calsoft, received the award during the Mint Marketing Summit held here.
The inaugural Mint Marketing Summit highlights the efforts taken by organizations to outperform their traditional practices and adopt a wider range of modern marketing approaches to connect with the customers effectively.
The award also recognizes the excellence in creativity and execution of modern marketing campaigns by presenting awards in three main categories — content marketing, marketing cognition with technology, and leadership, said a press release.
Calsoft had invested in implementing a marketing automation platform that helps to track the prospective buyers in their complete lifecycle (awareness-interest-evaluation-buy-support).
“…. Through digital campaigns Calsoft had a 20 per cent new business growth and we strive to make persistent efforts in making Calsoft a customer-centric and technology-first organization and aligning our digital practices to entice the right audience,”
