Hyderabad, July 5 : Crompton launched its new Built-in Kitchen Appliances products by inaugurating ‘ Crompton Signature Studios”, here on Tuesday.
Hyderabad is the fifth city in our launch sequence and in the coming weeks, the products will be launched in the top 10 metros across India, the company said in a release here.
The stores were inaugurated in the presence of Nitesh Mathur, Vice President of New Business of Crompton.
Crompton unveils a comprehensive range of 38 Models comprising Chimneys, Gas Hobs, Built-in Ovens, Built-in Microwaves, and Dishwashers. These products have been developed based on extensive consumer research that addresses the unmet need to make consumers’ life pleasurable and comfortable in Kitchens.
These products are innovative and differentiated from the existing products in the market making them very appealing to the consumers.
We are setting up Crompton Signature Studios for an unparalleled product and brand experience for our consumers. These stores have been exclusively designed keeping in mind consumer preferences, and easy selection of products and are staffed by well-experienced sales consultants.
Speaking on the occasion, Nitesh said we aim to become one of the top three players in this segment in the coming three years. Crompton is launching built-in kitchen appliances in Hyderabad today with the opening of three stores called Crompton Signature Studio and our fourth store will be launched next week.
After deep research Crompton ventured into this business, we realized that there are a lot of pain areas in the kitchen which the women at home endure where they spend extensive time, like penetration of chimneys is low in India impacting the women’s health. We realized no brand addresses these pain areas, 40 percent of the unmet need is available, which no brand is addressing, he said.
Our R&D management, which has the best expertise to create solutions for the Indian market, addressed them and could roll out the best products, with chimneys which makes 50 percent less sound and have an auto on, which is patented and switches on when the heat generates,
