Quaker launches RTE oats muesli

New Delhi, Sep 29 : Quaker, the brand in the oats segment, has entered the ready-to-eat (RTE) cereal segment with a new delicious, innovative, and modern breakfast offering ‘Quaker Oats Muesli’.

“Packed with the nutritious goodness of five grains and 22 percent fruit, nuts and seeds, Quaker Oats Muesli offers a crunchy, multi-textural, and wholesome breakfast experience in two flavourful variants – Fruit & Nut and Berries & Seeds,” the brand said in a statement on Thursday.

“Muesli is increasingly becoming a popular breakfast option and the easy-to-make Quaker Oats Muesli is developed to provide ‘Fuel for the Real Fit’, first thing in the morning. A delightful combination of grains (oats, wheat, corn, barley, and rice) and inclusions such as fruits, nuts and seeds, the product gives a delicious taste experience with convenience and is a source of protein & fibre that gives a good start to the day,” it said.

Expressing her thoughts on the launch, Sonam Bikram Vij, Associate Director and Category Head – Quaker, PepsiCo India, said, “Convenience is key in a post-pandemic environment, and the need for convenience foods is on the rise. For today’s nutrition-conscious consumers, it is all about striking a balance between one’s active lifestyle and consuming nutritious food. Eating a wholesome breakfast that is easy to make and has numerous benefits is an important emerging trend.”

“Complementing this trend is the fact that the ready-to-eat cereal market has been witnessing an upward growth trend in India, with demand for muesli constantly increasing. As a nutrition brand, we are looking to provide consumers with more options, and we see a clear role for Muesli in India. With our offerings, we will continue to encourage consumers to have their breakfast on time and stay on track with their nutritional needs,” Sonam added.

“Quaker Oats Muesli – Fruit & Nut is available in 700g for Rs 440 and Quaker Oats Muesli – Berries & Seeds in 700g for Rs 460 on retail and e-commerce platforms across key markets in India. The launch will be followed by a robust TVC campaign and surround plan,” the statement added.

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