Launched under the vision of Prime Minister Narendra Modi, the “Har Ghar Tiranga” campaign is a powerful symbol of India’s 75 years of independence. Introduced as part of Azadi Ka Amrit Mahotsav in 2021, this initiative encourages citizens to proudly hoist the national flag at their homes — reigniting a sense of belonging and national pride.
For many years after independence, nationalistic programs often lacked strong support at the policy level. But under the BJP-led government, patriotism has found a central place through impactful campaigns that engage people emotionally and socially.
Interestingly, the right for individuals to unfurl the national flag at home wasn’t always permitted. This fundamental right was established during Atal Bihari Vajpayee’s tenure, thanks to efforts led by then Home Minister Shri L.K. Advani.
Kashmir’s Patriotic Transformation
In the past, the presence of the Indian flag in parts of Jammu & Kashmir, especially the Kashmir Valley, faced resistance. Some local political leaders openly opposed the tricolor, and there were even warnings against displaying it. Citizens traveling with the national flag were often stopped, searched, or intimidated.
But with the removal of Article 370 and the firm application of national policies, the situation has dramatically changed. Today, waving the tricolor at Lal Chowk in Srinagar has become a proud act — not a risky one.
Tiranga Rallies — A Roar of Unity
The Har Ghar Tiranga drive has evolved into a public movement. Massive bike and car rallies now traverse the valleys of Kashmir, filled with chants of “Vande Mataram” and “Bharat Mata Ki Jai.” At several locations, crowds of over 10,000 citizens simultaneously hoisted the national flag, turning the events into historic moments of unity against divisive forces.
Voices from the Nation
Prime Minister Modi captured the spirit of the campaign when he said,
“Our national flag is not just a fabric; it represents every drop of sacrifice made during our freedom movement. When it flies above every home, it also flies within every Indian’s heart.”
He further emphasized how the tricolor has now become a symbol of the new identity of Kashmir — proud, united, and deeply connected with the idea of India.
A Changing Kashmir — A New Story
Today, the Kashmir of old is fading into history. On national days, thousands gather at Lal Chowk, proudly holding the tricolor.
Children sketch the flag, sing “Jana Gana Mana,” and pose for selfies with Tiranga in hand.
The shift is real — conversations once dominated by unrest have moved toward tourism, sports, development, and hope.
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