The panel discussion on the topic of ‘Consumerisation of HR: Employees as Brand
Advocates’ was moderated by Mr Kiran Venugopal. The panelists shared their views on the
importance of how organizations and companies are impacted by consumer-oriented
technologies and the quality of talents within these organizations, who are key in pushing
businesses further.
The panel discussed the significant change in the compositions of teams within an
organization or company in these modern times comprising of members from nearly four
generations; how these new fresh employees have distinct expectations and aspirations
they want to achieve that are rather very different from the past generations and also how
work in itself is transforming in terms of its definition; how it gets done in terms of tools,
skills and where can this work be done. They further discussed that this was more of an
opportunity rather than a challenge that managers could help unleash the new generation
accomplish their full potential by using an adaptive design approach where personalized
roadmaps in terms of skills, needs, and flexibility are implemented and how a bottom-up
approach could help engage more employees and give them a sense of accountability. There
should be an environment where employees are proud of their association with a particular
organization; where they feel they have a purpose and a sense of belonging and how HR can
play a crucial role in it.
The students posed several questions to the esteemed panel regarding the ongoing and
upcoming trends of workforce management and the impact of ground-breaking technology
on the skill development of employees and the use of analytics tools for the same. The
speakers heavily appreciated the active participation of the students in the conclave.
