Reliance Brands signs franchise agreement with Tod’s

Reliance Brands Ltd (RBL) on Monday said it has signed franchise agreement with Italian luxury lifestyle major Tod’s to sell the latter’s products across all categories including footwear, handbags and accessories in India. Tod’s has been operational in India since 2008 with mono brand stores in DLF Emporio, New Delhi and Palladium, Mumbai and multi-brand e-commerce platform Ajio Luxe. As per the agreement, the management of existing channels will be taken over by Reliance Brands. “We are very pleased to partner with the country’s leading luxury retailer as we believe that our common passion for quality and a modern and sophisticated lifestyle will allow us fully to express the potential of this important partnership,” said Carlo Alberto Beretta, Tod’s General Brand Manager. RBL is a subsidiary of Reliance Retail Ventures Ltd and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle. In the past five years, RBL has also invested in building and operating homegrown Indian designer brands. Its current portfolio of brand partnerships comprises Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani and Hamleys among others.


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