That’s what KFC signaled to customers on Monday as the company suspended its “It’s Finger Lickin Good” tagline after 64 years, deeming it “the most inappropriate slogan for 2020” amid the Covid-19 pandemic.
The suspension will affect the slogan’s use in global advertising “for a little while,” said the company in a statement.
Catherine Tan-Gillespie, the company’s global chief marketing officer said that, “We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” said Catherine Tan-Gillespie.
The Centers for Disease Control and Prevention’s coronavirus safety measures calls for people to avoid touching their eyes, nose, and mouth with unwashed hands to reduce exposure to the virus.
For now, the company, which is a subsidiary of Louisville, Kentucky-based Yum! Brands, is telling fans not to worry.
“The slogan will be back,” said the statement. “Just when the time is right.”
