Mahindra Logistics partners with 1Bridge for last mile delivery in Rural India

Mumbai, Dec 23 (UNI) Mahindra Logistics Ltd. (MLL) signed an MoU with 1Bridge, a Bengaluru-based social enterprise and one of India’s largest village commerce networks, to work together on last-mile delivery & distribution of products in rural India.
While Mahindra Logistics specializes in supply chain management and serves customers across various industries, including Consumer Goods and E-commerce across India, 1Bridge is a bridge that connects the supply side of the value chain, i.e., industry stakeholders within the Consumer Goods, E-commerce, Fintech, etc. to the demand side of the chain – i.e., the rural consumer at the village level, through its village entrepreneurs and a technology platform.
Signing this significant partnership with 1Bridge, Rampraveen Swaminathan, MD & CEO, Mahindra Logistics, said, ”This collaboration will complement MLL’s logistical expertise, pan-India network and a wide customer base with 1Bridge’s deep presence across villages in rural India through its network of local business associates and district-level stations. We look forward to working collaboratively towards a strengthened supply chain network in rural India.”
Madan Padaki, CEO, 1Bridge, said ”We are delighted to partner with a leader like Mahindra Logistics as this will enable a start-up like us to learn faster and deliver better consumer experience to the village consumers.”
To begin this partnership, Mahindra Logistics and 1Bridge have begun pilot projects in Karnataka, Maharashtra & Tamil Nadu on deliveries of consumer/home appliances and groceries. Over the next 3 years, the partners intend to build an efficient last-mile delivery capability covering over 100,000 villages in India.


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