PepsiCo India’s snacking brands to be listed on CSC Grameen eStore

Lucknow, Sep 2(UNI) To enable last mile doorstep delivery in rural India and encourage e-entrepreneurship, PepsiCo India on Wednesday announced its partnership with Common Service Centres(CSC), under the Ministry of Electronics and Information Technology (MeitY), Government of India, to list its products on Grameen e-store platform.

As a part of the partnership, PepsiCo India’s snacking brands like Lay’s, Kurkure and Uncle Chipps will be listed on the CSC Grameen eStore and made available in the hinterlands through aspirational Village Level Entrepreneurs (VLEs).

The new partnership was launched with a pilot project in Sultanpur District of Uttar Pradesh on Wednesday where PepsiCo India’s products will initially be listed on Grameen eStore with 264 VLEs stores.

Integral to the Digital India programme, Common Service centres (CSCs) are making digital inclusion of rural India a reality. To facilitate smooth rural e-commerce, the VLEs will add products from the built-in master catalogue. The customers can then look upon the eStore for the required product in their locality using a GPS and place an order on their Grameen eStore app.

Dr. Dinesh Kumar Tyagi, Chief Executive Officer (CEO) CSC SPV stated in a press statement here that, “CSC Grameen eStore initiative helps in Building an “Atmanirbhar Bharat” by creating rural employment in Logistics through CSC eStore while ensuring eCommerce services in rural areas through CSC Grameen eStore APP. So far, we have carried out over 9 Lakh Orders worth Rs 70 Crore through 1.2 Lakh eStores. Partnering with PepsiCo India will enable all our eStores to get the range of food products and ensure the strengthening of the supply chain even in interior and Tribal areas.”

Speaking on the initiative, Aditya Sinha Senior Director & Head Sales, PepsiCo India said, “CSC is one of the pioneer projects of the Government of India, which has been instrumental in driving digital inclusion in rural and remote locations. It has not only offered ease of access to citizens but also economically empowered rural entrepreneurs. At PepsiCo India, we have been working to enhance the last mile connectivity in rural communities and our partnership with the CSC Grameen eStore will further boost our efforts to deliver consumers’ favourite snacks at their doorstep.”

The orders can be placed by customers through the eStore that can either be picked up directly from VLE or delivered by the VLE at the doorstep ensuring zero contact.


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